ARE YOU FIT TO SELL?
New Re/max program helps Canadian homeowners secure the value of their biggest investment
As home sellers across the country adjust to new market realities, Re/max is set to launch fit to sell, an innovative new program designed to secure home equity in uncertain times.
"The stark reality is that more than 2,000 properties are listed for sale every day in Canada,"explains Michael Polzler, executive vice president, regional director, Re/max Ontario-Atlantic Canada, "yet only a quarter of them will be sold. with the creation of fit to sell, Re/max is intent on helping Canadians get the most out of their biggest investment - their home."
Re/max has enlisted the help of popular staging expert Carla Woolnough, host of the dvd series %u2018How to stage your own home' and owner of nex-step design, to develop fit to sell. The program encourages existing homeowners to increase their stake in the home-selling process by working with their real estate professional to bring their home to the market. Fit to Sell ultimately rewards their participation by maximizing sale price and minimizing on-market time.
"Sellers are no longer in the driver's seat but there's also no reason for them to take a back seat," explains Polzler. "We know that location, price, and condition are the three major factors that come into play when selling a home - and while location and price are clearly choices made by the buyer at the onset, condition is the one factor that a seller can influence. Sellers who make the right moves in preparing their home for sale can maximize their housing potential and ultimately improve their bottom line. after all, there are still buyers in the market and they are looking for quality product."
Re/max and Carla Woolnough, the national spokesperson for Re/max Fit to Sell, have created checklist of the top 10 priorities for preparing a property for sale, ranging from air quality to furniture placement and lighting. the checklist and tips can also be found on http://www.fittosell.ca/ .
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